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Industry Young Guns

PC Retail takes a look at the top industry players who are under 30...
Jan 23

Top brass within the IT industry are regularly lavished with praise for their achievements, however, the younger execs are often overlooked when he compliments start flying. To readdress the balance, we present some of the most successful and influential members of the trade, all aged under 30…

Lewis Daniels
Marketing Campaign Manager
Ingram Micro

With five years under his belt at distributor Ingram Micro, Daniels has made waves in the marketing department with a number of new initiatives that have helped increase the number of vendors the firm deals with. He has also gained praise recently for "composing original marketing campaigns and exploring new channels by integrating exciting and effective end-user advertising into a closed-loop vendor proposition" – which the firm says has helped it differentiate itself from its competitors in these increasingly aggressive times.


Richard Marsden
Sales Director
Realtime Distribution

Marsden manages the entire sales side of Realtime's large distribution business. He joined the firm ten years ago as a 19 year old, rising up the ranks of account managers before becoming sales manager for the firm three years ago. He excelled in fulfilling that role and this year became Realtime's sales director after helping the company increase profits by 20 per cent for two years running.


Andy Miles
Marketing Executive
Interactive Ideas

Miles has worked at Interactive Ideas for four years and has become a key part of the firm's retail team, helping boost its growth over the last few years. His role involves coordinating all aspects of retail marketing, with key responsibilities including managing product content and marketing with Interactive's key online customers, marketing communications activity within the channel, and vendor relationships.


Jon Dunnet
Business Unit Manager
Channel Advantage

After spending the first half of the year building relationships with games publishers, one of Dunnet's key responsibilities this year has been to analyse and identify the best solution for partner trading as the industry continues to face a tough economic climate. He is described by his colleagues as quietly confident, grounded and humble, and constantly seeking to 'add value and exceed expectations.'


Kate Reynolds
Senior Marketing Specialist
Norton, Symantec

Reynolds joined Symantec in December 2007, and her role primarily covers all marketing within the consumer retail and online channels. Her nominee said that her intelligent and creative approach has resulted in the creation of some highly innovative marketing material for key retail partners and resellers. She has built an excellent working relationship with all her retail and channel account managers through her eager and enthusiastic attitude.


Adam Harris
Managing Director
Bear I.T

Twenty-nine is an impressively young age to be in the higher rankings of any organisation, however, Harris is one of the few people in their twenties within the industry that can call himself a managing director. Along with fellow business owner Mark Lambert, Harris has grown Bear IT in the last four years to become a respected firm, picking up a number of local and regional business awards – the latest being Young Directors of the Year for the Midlands. Harris' next challenge is to open a new regional office in 2009, alongside a brand new training division.


Ben Wilson
Account Manager
Edge 10

At 23, Wilson has been with Edge 10 for 13 months, and has made a significant impact at the company since then. His nominee told PC Retail that he was diligent, very hard working, always enthusiastic and very much deserved to be recognised for his achievements in such a short space of time. Prior to joining Edge 10, Wilson spent a year travelling after completing his degree at university.


Graham O'Reilly
Sales Director UK and Ireland, AVG
Having worked for security outfit AVG for just under a year, O'Reilly has built a new Strategic Partner Team and launched new ISP, Retail, etail, OEM and DMR channels. He has also secured major retail partnerships, including DSGi/PC World, Maplin, Tec 7 (House of Fraser), Insight, Misco, Bechle, Easily and Kingston Communications. Prior to joining AVG, Graham held a series of senior positions at software companies Intuit and Formjet.


Rob Tomlin
Business Unit Director
ISI

After establishing ISI (then known as Interface Solutions International), Tomlin oversaw the growth of the firm to become, apparently, the largest IBM and Lenovo distributor in the UK. The firm soon expanded from a £30 million business to a £130 million one in less than five years. Later, he won the rights to distribute Sun products in the UK, helping it to target a volume market.


Adam Alvey
Business Development
Account Manager, Gem

Described by his nominee as the Essex version of Del Boy, and "a born wheeler dealer but everything always turns out lovely jubley," Alvey has been with distributor Gem for ten years in various divisions, including the Xbox and AV teams, and in February 2008 joined the business development division. Colleagues say he is always happy to help with product knowledge, bundle ideas and general advice. Apparently, he is also one of the biggest practical jokers going and has a knack of making whoever he speaks to, feel comfortable and at ease.


Melissa Slaven
Programme Manager
Computers Unlimited

Melissa manages programmes designed to help Computers Unlimited's resellers and manufacturers sell more into specific markets. Working with vendors such as Microsoft, Adobe, Quark and Corel, Melissa is mainly responsible for helping resellers grow their education and licensing businesses through marketing lead initiatives. Earlier this year Melissa launched the Education Resource Centre – a single location for IT resellers to find information about selling education products, including training and marketing materials.


Neil Spicer
Managing Director
NTEC Europe

Spicer set up NTEC four years ago, and now represents numerous firms across Europe. As well as working with firms like Cyberlink, Pakuma and Satzuma, he has been particularly active recently working with graphics card firm Sapphire. Spicer was nominated by a number of people, one of which said of him: "His energy, enthusiasm and professionalism means I would like to recommend him for this award."


Joanne Kemp
Head of Software Sales
Koch Media

With nine years in the IT industry behind her, Kemp started working at Koch Media four years ago as national account manager for software, looking after retail customers such as DSGi and Amazon. She then moved over to the games side of the business, managing IP products and distribution labels. After gaining praise for her work in these positions, she moved onto her current role in July this year, where she manages the software category at Koch Media for both the retail and reseller sectors.


James Dean
Marketing and PR Director
Immacula IT Media

Dean founded Immacula back in the summer of 2006, and has expanded the number of clients since then to include Realtime Distribution, Novatech, Zotac, Belkin, Ergo and Hyundai. The company now employs three people and offers press relations, press release management, marketing planning, media buying and advert design for its partners and clients. James' nominee from Realtime Distribution says: "As a client of Immacula we find working with James and his team a pleasure. You only need to look at our cover wraps and ads in PC Retail to see that James designs the advertising on our behalf."


Gemma Archer
Creative Marketing
CCI Distribution

At 25 years old, Gemma has been working with CCI for almost five years. Her colleagues praise her for being a confident, reliable member of the marketing team with a strong determination for success within the IT channel. She manages the creative marketing for print and online marketing, PR, and company events – and in 2007 project managed the company rebranding from Computer Connections to CCI Distribution. She also launched the firm's trade-only ecommerce website.


Chris Pyatt
Marketing and Communications Officer
Smart Fix IT

A flood of recommendations from numerous firms, including BullGuard, Toshiba and Enimax came in for Pyatt. Armed with a degree from Leeds University in graphic design, he has been praised for his expert command of design, innate commercial instincts and grasp of marketing principles at the theory, practice and execution levels. He joined Smart Fix IT three months ago, after leaving Target earlier this year. His nominee said: "I expect big things out of Chris and proudly endorse him for your excellent feature on this up and coming generation of future business leaders."


Bart Hoorntje

Sales Director
Widget UK

Hoorntje joined Widget in June 2006, where he has helped drive a 20 per cent increase in sales, and is described as a 'high energy Dutchman.' Prior to joining Widget, he was an account manager at TomTom and helped establish the GPS brand in the UK. His nominee said of him: "A great guy to work with because he leads by example with high standards of integrity, insight and vision all done with an admired sense of humour."


Faye Le Duc
Nothern Europe Field Marketing Manager
AMD

Le Duc's role is described as 'owning the marketing relationship between AMD and local OEMs and system builders'. Faye's nominee claimed her strength in gathering and analysing this information allows her to engage meaningfully with customers to develop jointly funded and executed marketing campaigns that achieve AMD's business requirements. "If I had to pick one reason alone for Faye's nomination it would be this one; the fact that Faye can show that her individual contribution to the company has a real impact on revenue streams. In a discipline like marketing, this can be a challenge for a complete department, let alone an individual."

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