News
CEDIA: Blu-ray sees declining sales
Ben Furfie Sep 7 2007, 11:26am
Comments (9)
Sony inadvertently reveals fact at CEDIA US event
Sony has inadvertently revealed that it is seeing declining sales of Blu-ray movies, while also revealing that HD-DVD has slowly clawed away at Sony's lead – which at its height saw Blu-ray with a market share of 75 per cent.
The graph, photographed by Anandtech at CEDIA US, also reveals that while Sony suffers heavily from fluctuations in sales, HD-DVD despite having slightly lower sales is overall consistent with its peaks and troughs being much less profound.
Sony also displayed a graph that showed the market share of Blu-ray, HD-DVD and dual format players with Sony's format only managing to overtake Toshiba's format by any significant margin when the PS3 received a price cut in the US and Japan – hinting that Sony's claims may not be a black-and-white as first thought.
It also revealed that despite having to compete against standalone Blu-ray players and the PS3, HD-DVD is slowly clawing back its lead with the two formats market share being – Blu-ray, boosted by sales of the PS3 standing at 55 per cent and HD-DVD at 43 per cent. Dual format players account for the remaining two per cent.
The HD-DVD forum recently cited figures which it claims shows that when you remove the PS3, which it argues should not be included because people do not buy it for playing high definition movies and therefore distorts the true user bases, gives HD-DVD a market share of 70 per cent.
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Comments
“Some corrections”
Posted by: Yuki - Sep 7, 12:49pm
One should never make assumptions based on low-res pictures taken from another site.
I have squinted my eyes looking at the dates at the bottom of the image, and it appears to me the graph stops at mid-May, and therefore the decline in sales you have noticed actually happened over 3 months ago -- when Blu-ray didn't have any big-profile releases and shortly after Toshiba had lowered its prices.
Regarding your 70 per cent comment at the end of your story, I remember that HD DVD claimed that figure about two months ago. The second slide from Anandtech reveals a spike in Blu-ray standalone sales *after* June 30. This spike must have been significant, as Toshiba reported yesterday that their YTD market share on standalone players (therefore excluding the PS3) is now only 55%.
You may probably need to check with NPD, and have an independent confirmation on the numbers.
“Re: Some corrections”
Posted by: jungo - Sep 7, 1:04pm
well that last comment sounded pretty neutral and belivable. i hope fanboys from the hd dvd side wont come jumping to the defense that their loosing just yet. by the way im not hd so dont think im defendin blu ray neither...
“Re: Some corrections”
Posted by: Alphaman - Sep 7, 2:12pm
Or, you could say that HD-DVD sales remained flat, while Blu-Ray held a lead through the first half of this year. Yawn. Like any good hobo, Sony posts good news and you scrounge the garbage bin for tidbits to eat.
“Re: Some corrections”
Posted by: churlish - Sep 7, 4:03pm
So let me get this right. Blue ray is still leading sales but youve managed to make it sound like something negative.
“Re: Some corrections”
Posted by: Bundy - Sep 8, 11:18am
quote - "I have squinted my eyes looking at the dates at the bottom of the image, and it appears to me the graph stops at mid-May, and therefore the decline in sales you have noticed actually happened over 3 months ago -- when Blu-ray didn't have any big-profile releases and shortly after Toshiba had lowered its prices."
Well - squint all you like - it is absolutely impossible to see any of the dates on the graphics accompanying the story. The only text visible are "...Next Generation..." and the names of the two formats.
So I unfortunately have to discount your statement as misinformation or wishful thinking.
The poster is in possession of the full res photo and seems pretty certain the information is as he has reported.
This is SEPTEMBER - so WHY do you suppose Sony would be making a CEDIA presentation of data from MAY??
Nice try at damage control.... nil points.
“Why is Sony hiding the rest?”
Posted by: James - Sep 8, 11:26am
Even IF Sony has only shown up to May on their graph, WHY would they leave out the rest of the year's sales data, when they have all the data??? After all, this is SEPTEMBER, and this info is supplied weekly...
The trend clearly looks WORSE for them and they have chosen not to include the figures, if they have truly only charted thru May...
“That Chart is only untill 5/13/07”
Posted by: ArthurD - Sep 8, 1:23pm
That Chart only shows data through 8/13/07, as here is a link to a higher detailed picture of the same image. The same link also points out the shift in standalone players has moved from 70% HD-DVD to 43% HD-DVD. Also Blu-ray standalone sales have increased to 55%, and dual format standalones are at 2%. Sorry, this article is total F.U.D. and spun in a way to make HD-DVD look better than it actually is. Here is the link:
http://www.anandtech.com/tradeshows/showdoc.aspx?i=3084&p;=10
“Re: That Chart is only untill 5/13/07”
Posted by: ArthurD - Sep 8, 1:26pm
http://www.anandtech.com/tradeshows/showdoc.aspx?i=3084&p;=10
Apparently my last link got cropped I think the above is the full link.
“Re: That Chart is only untill 5/13/07”
Posted by: ArthurD - Sep 8, 1:29pm
add the following to the end of those urls to see the real chart page. This forum seems to chop off the end:
84&p;=10