Lenovo outlines Euro plans

News

Ben Furfie November 8, 12:13pm

Says failure to acquire Packard Bell was a blow but doesn’t change plans

Lenovo has outlined its plans for Europe with the vendor stating that one of its key aims is to improve its presence in the consumer market.

Speaking at a conference yesterday, Lenovo's president of EMEA Milko van Dujil (pictured, right), told journalists that the vendor would launch its new products first in France and then expand the range to other countries on a per case basis.

He also made clear that although the company's failure to acquire Packard Bell was a set back, it did not change the vendor's plans for the region. "We had already decided to open a consumer business unit," explained van Duijl.

"We felt [acquiring Packard Bell] would provide us with massive acceleration."

Dujil also took the opportunity to clarify the company's position on the Think brand. "It doesn't mean we will drop the Thinkpad or Think logo," said van Duijl. "There is a lot of brand recognition."

He did though clarify that the last of the IBM branded Think laptops would leave its warehouses in January opening the way for Lenovo-branded Think notebook to hit retailers shelves.