News
�Yahoo Open Strategy� outlined
Ben Parfitt Apr 28 2008, 11:09am
Comments (1)
Search colossus aims to integrate social networking at the heart of its internet experience
As Microsoft’s ‘will-they-won’t-they’ acquisition bid rumbles on, Yahoo has detailed its ‘Open Strategy’, a plan that the firm says will integrate social-networking into everything it offers.
TechRadar reports that the two-year plan will unite its 500 million users from the firm’s many disparate web offerings under one socially-united whole.
As a result many of the company’s less popular services will be discontinued, though there are currently no details on what this might include.
"Right now you manage different bits of personal information in different places and to some extent it is a fragmented user experience," Yahoo's chief technical architect Neal Sample stated.
The strategy could in theory create the world’s largest social network, eclipsing the likes of MySpace and Facebook.
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Comments
“Just as the tide turns”
Posted by: Ian Hendry - Apr 29, 10:48am
... just as the tide turns against generic, one size fits all social networks and specialist, more focused social networks start to lead the next wave.
It has surprised me how Yahoo, Microsoft and Google have been caught napping with social networking. Although I believe these companies will never own the content, there is a role for them as aggregators of feeds and single sign on into the destination sites that are providing the value.
I think they'll always be catching up rather than leading however. Say want you want about Web 2.0, it does seem to have democratised the web once more.
Ian Hendry
WeCanDo.BIZ
http://www.wecando.biz