News
Target takes aim at SaaS sector
Andrew Wooden May 13 2008, 10:48am
Comments (4)
Firm looks to provide recurring profits for its reseller and retailer partners with Orbitas
Following a rebranding and structural shake-up, Target has joined the growing number of companies investing in Software-as-a-Service (SaaS) by launching its own initiative called Orbitas.
Aimed at start-up to medium sized businesses, Target is pushing the subscription based service as an opportunity for its reseller partners to draw in repeat revenue streams, and claims to be the first UK distributor to bundle software with 'business strength' broadband.
Currently, titles such as TAS Books, Panda, Diino and Ability Office are available via Orbitas, with more software set to bolster this portfolio in the future.
"Quite simply, our customers are thrilled to be able to generate recurring monthly revenue by providing a service that requires no investment in stock and that more and more end users are asking for," Target's market development director Randall Pevin told PC Retail.
"There are a number of ground breaking features incorporated in the Orbitas concept. The link with ISP and software applications in delivering such a low cost office solution will be of great benefit to small, medium and start up businesses.
"The fact that this is available via a subscription model will help companies to operate with fully licensed, quality business software without the customary initial investment.
We are delighted that the products and services are also available individually, if required, for established businesses whilst ensuring that the monthly costs are highly competitive. As one of the first entrants into this exciting new market with the quality of software and services available, we believe that Orbitas will enjoy quick and large scale customer adoption."
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Comments
“"recurring monthly revenue"”
Posted by: Leon in Kent - May 13, 2:44pm
sounds good to me!
“Target?”
Posted by: martha - May 13, 4:49pm
are these Target guys new? hadn't really heard much about them until they won at the PC Retail awards, now i see them all over
“Re: Target?”
Posted by: James Thompson - May 13, 8:17pm
Target's been round for donkeys years, I think they've just not advertised much, but I agree, now I see them everywhere as well
“Re: Target?”
Posted by: peter @ pc basics - May 14, 8:23am
i have been relying on them for years for the marketing help they offer so this new broadband-software scheme does not surprise me at all. i use the bespoke sales flyers and the bespoke ecommerce site they provide almost every day