News
Men influenced by tech-brands more than women
Ben Furfie Jun 11 2008, 11:43am
Comments (2)
Study finds males are more likely to buy a technology product for its brand than women
Men are far more sensitive to technology brands than women, according to a the results of a study carried out by US market research firm PMA Foresight.
The study, which looked at brand preference when shopping for digital cameras in the US, found that men are more likely than women to express a desire for one brand over another when considering a new purchase.
According to the figures, Canon came out on top as the most desired brand with 23.4 per cent of men naming it their preferred brand, compared to 21.9 per cent of women.
Nikon and Sony followed seeing those asked expressing interest 15.3 per cent/12.6 per cent and 10.6 per cent/9.9 per cent respectively.
In stark contrast, only 1.5 per cent of men and 1.3 per cent of women described Samsung as their first choice brand.
Only Kodak and Olympus saw more women describe it as their preferred brand than men.
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Comments
“Need UK stats”
Posted by: K - Jun 11, 2:34pm
I have noticed that a lot of the stories here recently have been based on information from the US, can we get some more UK stats/news? Hearing from the US is a little interesting but as 2 different markets, surely info from the UK would be a much more interested and educting read.
“Re: Need UK stats”
Posted by: Ben@PCR - Jun 11, 4:52pm
Hi K,
While we always endeavour to bring you UK relevant research and statistics, it is the nature of the PC and IT industry that the majority of studies are conducted in the US.
And while the US is not the UK, because of the very similar cultures and products, the results of surveys are still relevant to an extent, but as I mentioned before, we will continue to endeavour to bring you UK information.