News
Carphone may lodge ASA complaint
Ben Furfie Sep 12 2008, 10:55am
Firm expected to complain about DSGi's netbook comparison advert in the Sun last weekend
The Carphone Warehouse is expected to lodge a complaint with the Advertising Standards Authority over an advert that DSGi ran comparing their laptop and broadband offers.
The advert, which was in last weekend's Sun, had a side-by-side comparison of Carphone Warehouse's Elonex Webbook deal and PC World's own brand version of the same netbook, the Advent 4211.
In it, DSGi is said to have highlighted that the Advent 4211 has better memory capacity and has Windows XP in comparison to the Webbook, which runs Linux. It also highlighted that it was offering the device for £20 a month, in contrast to Carphone's £25 a month deal.
However, Carphone is said to have taken issue with the advert, with one source telling Mobile: "They've completely ignored really basic stuff like their laptop is £280 and ours is £220, and the fact that customers are signing up to 18 months with us and two years with them."
The source added that the firm is likely to launch a fight back campaign in an attempt to clarify its offer.
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Comments
“Carphone may lodge ASA complaint”
Posted by: james - Sep 12, 2:33pm
Handbags at ten paces I see. It swings in roundabouts as if remember rightly CPW download allowance was greater yet PCW bandwidth was greater yet had a lower allowance.
I think the general public could read the advert and workout which is ideal for them based on the advertised information.
“Re: Carphone may lodge ASA complaint”
Posted by: PI - Sep 15, 10:55am
To be honest I think it's about time someone shot down PCW at the moment as they are getting a bigger pain to deal with day by day especially since the internal restructure