News
Microsoft launches "I am PC" ad
Ben Furfie Sep 19 2008, 10:41am
Comments (1)
Goes head to head with Apple's Mac vs PC campaign; stars Pharrell Williams
Microsoft has taken the wraps off of the next part of its marketing campaign to improve perceptions of Windows Vista by taking Apple's slurring of the PC head on.
Carrying the tagline "Windows. Life without walls", the new adverts are designed to take the I'm a PC comment in Apple's adverts past the stereotype and into the real world with guest appearances from various celebrities including Pharrell Williams.
The new advert opens with real Microsoft engineer – who is the spitting image of John Hodgeman, the PC in the American series of Apple's adverts – saying "Hello, I'm a PC, and I've been made into a stereotype."
There is still are still no plans to bring the advertising campaign to the UK.
It's not the first time Pharrell Williams has worked with Microsoft. He also made a guest appearance at the launch of the firm's Halo 3 video game last year (pictured).
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Comments
“I am PC”
Posted by: Malcolm - Oct 14, 2:09pm
Strangely enough, I saw this ad on Virgin (I think) and I fell about laughing. So it is viewable here.
I think that the response to Apple's campaign shows that MS is a little rattled. The wording of the ad, however, leaves it wide open to parody (just as the Apple ads are) and I find it ironic that MS should have complained earlier this year concerning 'lies & myths' about Vista, put about by Apple.
Considering the lies & myths that have been touted around the world about Apple and its OS for years and years by the PC community, this all sounds like chickens loudly coming home to roost.