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Asda Direct launches

UK's second largest supermarket goes head to head with Tesco, Argos, DSGi and Comet with large electricals range

Asda has stepped up its challenge to become one of the largest non-food retailers in the UK with the launch of its Asda Direct service, intended to take market share away from fierce rivals Tesco, Argos, DSGi and Comet.

Details of Asda's plans to launch its own specialist non-food operation emerged as far back as January, with sources at the UK's second largest supermarket chain describing the firm's intentions to deliver the 'ultimate online retail experience'.


The website, which is active now, offers over 9,000 products including a range of laptops, desktops and software, as well as a wide range of consumer electronics, will be accompanied by the launch of a 644-page catalogue in the coming days.

A spokesperson for the supermarket told Sunday's Observer that the website was still in 'trial' mode.

Tags: Argos, Asda, Asda Direct, Comet, Tesco, Tesco Direct
1
 

“Asda Direct”
Posted by: Jackie Lane - Oct 29, 2:35pm

I placed an order with Asda Direct on 2 October and to date have not received my order, although my credit card was debited on the 2/10. I have phoned the Customer Service team 3 times, and wrote to the CEO on 21 October but haven't had a response - not even an acknowledgement of my complaint. Not impressed.


2
 

“Re: Asda Direct”
Posted by: Helen Turner - Nov 1, 6:33pm

I have been trying to place an order now for weeks. The item I need always shows out of stock - when I call the only telephone number listed I am told they do not have the facility to check stock and I should just keep trying. Why do Asda Direct not have email contact address, or any idea as to when stock is to arrive like all the other companies they are trying to compete with. If they are hoping to succeed with "Online" business they must implement email addresses.


3
 

“Re: Re: Asda Direct”
Posted by: a woodley - Nov 11, 12:21pm

why is it that asda driect have on email address. I been trying to place a order for some time, and it all ways out of stock and you can not get help from any one at asda not impressed by asda direct


4
 

“Re: Re: Re: Asda Direct”
Posted by: J Ord - Nov 11, 8:23pm

Placed an order for a dolls house as advertised in all the newspapers on 2nd November. The online site allowed me to place the order and took payment. I rang today to enquire why the item has not been delivered and asked to speak to a manager. What do you know, all managers were in a meeting, however they promised me i would recieve a call back. After no call back, I contacted them again this evening. They stated that the item was not in stock and payment had been refunded. I asked why they had not contacted me to which they had no answer. They have promised me a call back with an explanation, i'm not holding my breath. It concerns me at how bad this service is when you think of the size of the company. Do not buy anything from this online site it is hopeless.


5
 

“Re: Re: Re: Re: Asda Direct”
Posted by: Garry Ormiston - Nov 14, 1:28pm

How do I get hold of a catalogue?


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