PC Retail

DSGi�s target price drops

Andrew Wooden Oct 24 2008, 10:49am

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While the firm signs an advertising deal with Living TV and Virgin 1

Financial services firm Pali International has lowered its target price on DSGi to 20p, down from 22p.

The decision was apparently made because financially the group is looked at componently rather than as a whole – through a ‘sum-of-the-parts evaluation. The downgrading came because each division is making a loss – according to the financial company’s assessment.

Meanwhile, the PC World and Currys owner has entered an advertising deal with TV channels Living and Virgin 1 for sponsorship of the US show Criminal Minds.