News

Supermarkets up the ante

Morrisons and Aldi increasing supply of PCs, with the latter upping offers substantially

Walk into any Asda or Tesco and you'll be able to find at least one PC for sale along with a bay or two devoted to computer accessories such as mice, keyboards and webcams.

However, while those two supermarkets, and to a lesser extent Sainsbury's, have visibly been in the PC business for the past year or so, the likes of Aldi and Morrisons have continued to focus their marketing on food.

Interactive Ideas

That situation is changing fast.

To read the full feature, click here.

Tags: Analysts, Feature, Pc Retail, Supermarkets

Address
Saxon House
6a St. Andrew Street
Hertford
Hertfordshire
SG14 1JA
UK

Editorial
Contact
+44 (0) 1992 535 646

Advertising
Contact
+44 (0) 1992 535 647

Subscriptions
+44 (0) 1580 883 848

Fax
+44 (0) 1992 535 648